best of breed branding package

Stand out from the pack. Make your mark and spark!

Our complete pet business brand development package is an easy way to ensure your brand starts off on the right food (or paw). Not only does this package allow you to have unique and beautiful branding, but it also ensures it remains cohesive across all platforms + media. Plus to sweeten the deal, we finish it off with a brand style guide to make your design and brand continues to bring you results no matter where its being used.

The packages below are for the serious pet business owners + petpreneurs who want to ‘level-up’ their brand through the use of visually stunning design. These packages will help your business to stand out of a crowd, so you can attract more high-quality clientele.

Best of Breed Branding Package
Collection Includes:


The primary logo is the main graphic representation of your business and it is used the most frequently. When designing the primary logo, my main goals are to communicate who you are, what you offer, and/or where you operate. This logo may include your company’s established date and/or tagline.

  • Used most of the time
  • Includes full business name
  • May include business tagline, start date and/or web site.

The secondary logo is a simplified version of the primary logo. This design may eliminate some text or rearrange the elements to improve readability in small sizes. Secondary logos are intended for online use or when you must resize your logo to a small simplified format.

  • Simplified design & text
  • Used only when the logo is resized small
  • Includes full business name

The sub-mark does not include text or the full name of the business Instead, the sub-mark logo is a graphical shape or icon that represent your business. The sub-mark is best used when your logo must be resized to extremely small formats to help communicate your brand quickly.
(Think of social media use, watermarks, etc.)

  • Commonly used online and on social media
  • Used when logo is resized to extra small formats
  • Includes single letter(s), number(s), or symbol

A brand style guide is a reference document to help maintain your brand’s consistency by providing visual examples of company design guidelines. This will help to maintain the overall look and feel of your brand.

  • Branded Color Palette
  • Recommended Fonts
  • Recommended Imagery
  • Matching Pattern Set
  • Matching Social Media Icons

Custom matching cover photo and profile image for Facebook platform.

The profile image will use the newly designed ‘sub mark’.

  • Cover Profile
  • Profile Image

Profile image for Instagram and three branded templates to use:

Design 1 – NEWS themed design
This is intended for use when you want to make any kind of announcement to your followers and quickly gain their attention.

Design 2 – HOLIDAY themed design
This is intended for use during the holiday seasons (Christmas, Winter)

Design 3 – GENERAL themed design

This is intended for use when you want to create any kind of custom post, no matter the season or messaging.

There will be a designated text area for the 3 Instagram templates so you can add in your desired text, favorite pet quote, etc. through the use of your favorite mobile or free app like Canva.

  • 1 News Themed (1080 x 1080)
  • 1 Holiday Themed (1080 x 1080)
  • 1 General Themed (1080 x 1080)
  • A designated area in each design will be created; so you can add in the desired text using your favorite online app.

The same three branded templates created to use on Instagram will also be compatible to use on Facebook & Twitter ( 3-in-1 use). PAWSOME!

  • Instagram compatible
  • Facebook compatible
  • Twitter compatible
  • Grow your social audience easily + quickly by repurposing your newly branded graphics (assets)
  • 3 in 1 uses for your branded social media assets. Pawsome!!

This package also includes print collateral to give your brand a polished, professional touch.


A two-sided business card will also be designed and included with this package. The front side will include your desired contact info + new logo.

The back side of the card will be dedicated to your business’ new branding/design, in order to keep it memorable and eye catching.

The letterhead will be created as a one-sided Microsoft Word Template you can take and use to add in your own content.
(Think: invoices, letters, mini notices, contracts, etc.)


A matching 4x9 envelope design will be included as well.

Please note,  the design will be kept to a minimum in order remain compliant with US postal mailing standards.

  • 8.5 x 11 Letterhead
    ( 1 sided)
  • 4 x 9 Matching envelope design
    (1 sided)
  • 3.5 x 2 Sided business card
    (2 sided)