Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

We’re pleased to start off the new year with some exciting news! Sniff Design Studio® was asked to write an article for up and coming Pets+ Magazine, a premier pet business to business mag.

Given our past and current experience in pet business branding we had the pleasure of contributing an article explaining the importance of not only having good branding – but professional branding.

 

If you’d like download and read the article click on the following link:
Command Your Brand Business Article by SniffDesignStudio for Pets+ Mag.

Otherwise, you can read it here:

COMMAND YOUR BRAND
THESE ARE FIVE CRITICAL BRANDING MISTAKES THAT WAY TOO MANY PET BUSINESSES MAKE.

BRANDING is a critical element in the success of any business, big or small. When done well, it’s like offering a firm handshake to each and every potential client you meet. And when done badly, it’s like sticking your tongue out at the world. So why do so many people get it wrong? Let’s look at five of the biggest branding mistakes that too many pet professionals regularly make.

Mistake #1: They don’t understand the power of a brand.

Your store design, logo, signage and advertising are all a bold statement that you are making to everyone who sees it. Those potential customers are going to quickly boil down your statement and file it in one of three basic categories: “We are really cool!” or “We are pretty average!” or “We are a freaking mess!” Once that statement is made, it is very hard to convince potential customers differently. This may sound like heresy to some, but a well-executed brand can even cover up for a weak service — at least for a little while. (At the very least, a strong brand buys you more tolerance for your mistakes.)

Mistake #2: They skimp on what it costs to build a brand.

Building a powerful brand takes time, skill and money. Too many pet business owners try to brand their new businesses (or re-brand their existing ones) over a single weekend. Saturday, they sip wine and think strategic “big” thoughts about their business. And then on Sunday, they go nuts with a CD of clip-art and a million Windows fonts. Believe me: in the end, your audience can see exactly what you invested in creating your brand. Just as bad as doing a bad D-I-Y job is hiring out your critical identity work to a $99-per-logo factory that doesn’t care one bit about what lasting impression your business will make.

Mistake #3: They don’t stick to strong brand guidelines.

Once you’ve established your brand style, stick to it. While it will be incredibly tempting to use a color or a font outside of your business’s usual style, doing this too often will negatively impact your customers’ perceptions. Customers see an

inconsistent brand as unreliable. This negative perception can be easily avoided by establishing a detailed style guide for your business and following it religiously. Stay disciplined!

Mistake #4: They build a brand and then let it stagnate.

If you’ve avoided Mistake #3 and maintained your brand guide lines for a period of time, eventually your cutting-edge identity will need refreshing. Logo artwork falls out of trend. Store signage fades and needs updating. Advertising campaigns run their course and need a new direction. (Even Met Life finally got rid of their famed Snoopy advertisements just a few months ago.) While the strongest brands might need only subtle changes over the long term, they are still in a constant process of changing and growing. Working with a knowledgeable pet industry designer can help you navigate this challenge and help your brand mature gracefully.

Mistake #5: They try to appeal to everyone.

To build the strongest possible brand, start by accepting the fact that you won’t appeal to everyone. The brand that connects most strongly with one type of customer is unlikely to connect as strongly with others. Don’t weaken your appeal and suck all the personality out of your brand by trying to reach everyone. Pick your niche and target customer, decide on your brand personality, and roll the dice!

MONICA CEVALLOS is founder and owner of Sniff Design Studio®; a small, award-winning graphic design boutique and pet blog that has catered exclusively to pet business professionals around the world since 2003. Contact Monica here.

 

Last but not least, if you are a pet business owner and/or manager you can get a FREE subscription of Pets+ Mag.  Pawsome!

 

 

13 Puppy Perils & Pearls Of The Fall Season – Pet Infographic

13 Puppy Perils & Pearls Of The Fall Season – Pet Infographic

Fall Has Arrived! Aroooo!

Hooray! It’s one the most favored time of year for us. This fall themed pet infographic find is perfect for the season.  What we love most about this infographic is that it is deliciously detailed, in addition to great design and sticking to using a fall color palette that all comes together perfectly. The icing on this pet infographic is that it also includes why fall one of the best time of year for your pet. So, come and dig it! And if you like – pin it!

13 puppy perils and pearls of the fall season pet infographic for sniff design pet blog

 

By the way, we also can create a custom pet infographic for your pet business needs – just give us a holler and howl at us with your details. We’re happy to lend a paw. Wanna see for yourself? Well come and sniff out this custom pet infographic we designed for PupCultuer Mag (select the last image to view it).

 

Sniff Design Studio Is Wild For WildWash

Sniff Design Studio Is Wild For WildWash

Okay, so it’s been a while since we last posted here on our blog. Things have been so hectic around here, it’s been hard to find time. But enough with the excuses! From now on, we’ll be making sure to post at least once a week. We’ll also be making a point to add some more ‘freebie’ goodies too! *ahem* – moving on…

A few week ago we received a very special delivery! One of our clients – award winning all natural pet shampoo manufacturer WildWash Co, UK sent us a gift set. You see, Sniff Design created their entire pet business brand, from their logo, packaging, label design and more! And since they are located in beautiful London, UK – it was the 1st time I got to see, hold and feel my work. Best of all, I can’t wait to use it on our little in-house dachshund, Mia. I’ll be sure to post some pics of her getting a bath *cough* (doggy torture), time using this fabulous pet product line.

One of the most exciting and fulfilling things in life as a designer, is to be able to see your completed work and simply know that you were a part of creating and implementing a professional and stylish brand for your client.  Are you in need of graphic design for your pet business? Well, take a moment to check out our work via our portfolio or, come and “like” Sniff Design on Facebook – where I enjoy showcasing our completed projects to date.