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5 Reasons Why A Strong Brand Identity For Your Pet Business Is Vital

5 Reasons Why A Strong Brand Identity For Your Pet Business Is Vital

In a world built on abundance, where clients have their unlimited choices—with numerous competitors offering similar products and services—becoming noticed is becoming more and more difficult. Now more than ever, it is important for a petrepreneur to have an effective brand and marketing strategy to consistently attract ideal clients.

So, what is the key to standing out from the pack? Having a BRAND WITH BITE.

In hopes to further help you with your business endeavors, we have included a free pet business branding checklist, be sure to download it today!

1 BRANDING BUILDS TRUST

Your brand is the first experience most clients have with your company. It’s the persona of your business—the voice, feeling, design, and strategy that calls your audience to action and compels them to stay. A solid pet business brand helps to serve as a visual reminder of who you are, what you stand for, and the problems you solve, so it is important to remain consistent and cohesive.

Before you jump straight to the design portion of your brand image, think about the adjectives you want people to think of when they think of your brand. Does your brand reflect those adjectives? If it is not, then your customers will wind up confused and your messaging will be muddied—not exactly the ideal situation if you want to attract your ideal client.

For example, the brand image below was created for a new pet business located in Texas. This business wanted to create a design that read as upscale and soothing while still projecting a modern minimalism. The softened blue palette gives their brand that soothing, trusting feeling and the thin, long fonts give off a dainty, upscale feeling.

2 – BRANDING MAKES YOU RECOGNIZABLE

Having a custom and cohesive guide for your brand visuals helps you create a memorable and recognizable image for your company. A simple logo alone does not make for a strong brand identity to start. Simply put, your pet businesses brand needs to be a series of thoughtful and professionally designed elements specifically created to help you be:

Distinct – stand out from the pack

Memorable – strong visual impact and therefore, easily recognizable

Cohesive – various print + digital assets that compliment each other while establishing a consistent message

Authentic – tells a story that is uniquely you

Iconic – allows your brand to be timeless while still being able to evolve

This pet business brand was designed to be distinguished and easily recognizable by utilizing bold and striking shapes to make their logo. To add a personal touch, it also showcases the client’s love of Boston Terriers. A set of patterns was also used to help further this brand’s all natural look and feel; since their treats are truly all-natural. After the launch of their new brand, their online and offline sales have nearly doubled. With a strong brand, your customers will have no problem remembering you for their future needs.

3 – BRANDING SETS YOU APART

With the pet industry consistently growing and not showing any signs of slowing down, it is more important than ever to set yourself apart from your competition. A strong brand identity leads to increased engagement, conversion, and growth. After all, first impressions matter and you’ll never get a second chance to make that first impression (you WILL be judged on how your brand or lack thereof, is initially perceived). Clients often make assessments on service or product quality based on how polished (or unpolished) a brand looks. So, if your brand image is less than stellar, you could be leaving sales on the table. A professionally-designed brand matters when it comes to everything you do and it adds value. Ultimately, it will give you a major competitive advantage because branding is a visual, tangible, and controllable area that will set you apart from your competition. Make your audience’s experience with your unique and tail wagging-ly exciting.

This pet business re-brand for Catnip Takeout is truly unique. Not only is it for a feline pet business, but also was designed and developed to only use two colors. This was then carried throughout the entire company branding. A custom typeface that uses a strong pattern was created to emphasize that this toy maker is known for their use of bold and beautiful patterns for their cat toys.

4 – BRANDING GIVES YOU CLARITY AND DIRECTION

There is no point in having a great pet product or service if your visual communication fails to connect your audience with your messaging. If your visual identity isn’t consistent and appealing then your audience may not take you seriously. Worse yet, your client or customer may choose your competitors instead of you – just because your competitors looked and felt more professional.

Branding is the key tool for meticulously connecting and presenting all of your communications in a way that provides clarity on your company differentiators and product offerings. Setting the brand standards for your company’s voice and visuals provides focus and guidance—no more aimless wanderings. With brand standards, you’ll be able to create content with intent.

An example of brand clarity and direction is seen here in The Tell-Tail Paw, LLC. This pet business’ brand was created and developed around the client’s formal background in gourmet baking and her love of literary classics. This brand was designed to exude a look of sophistication and class by using a bright, yet elegant color palette combined with a classy and upscaled pattern and iconography to match.

5 – BRANDING CONNECTS EMOTIONALLY

As mentioned previously, creating a consistent, cohesive brand will help to build brand trust and emotional connections with your target audience and since most consumers purchase based on emotion, it’s important to have this established from the beginning.

This pet business  knowing their audience well, had a sweet, bright and sophisticated brand look created that would instantly connect with her upscale clientele. In addition, the brand also included her two moms’ favorite colors: feminine pink and chocolate brown. To top things off, custom illustrations were created to further and solidify her brand. This logo has been around for years and yet still connects with customers today.

Are you a pet professional or burgeoning pet business looking to build your business while creating brand recognition? Get your paws on professionally designed pet business identity from Sniff Design Studio.

We’ll create unique and one of a kind branding that will make your competitors howl with envy. Make your mark! 

Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

We’re pleased to start off the new year with some exciting news! Sniff Design Studio® was asked to write an article for up and coming Pets+ Magazine, a premier pet business to business mag.

Given our past and current experience in pet business branding we had the pleasure of contributing an article explaining the importance of not only having good branding – but professional branding.

 

If you’d like download and read the article click on the following link:
Command Your Brand Business Article by SniffDesignStudio for Pets+ Mag.

Otherwise, you can read it here:

COMMAND YOUR BRAND
THESE ARE FIVE CRITICAL BRANDING MISTAKES THAT WAY TOO MANY PET BUSINESSES MAKE.

BRANDING is a critical element in the success of any business, big or small. When done well, it’s like offering a firm handshake to each and every potential client you meet. And when done badly, it’s like sticking your tongue out at the world. So why do so many people get it wrong? Let’s look at five of the biggest branding mistakes that too many pet professionals regularly make.

Mistake #1: They don’t understand the power of a brand.

Your store design, logo, signage and advertising are all a bold statement that you are making to everyone who sees it. Those potential customers are going to quickly boil down your statement and file it in one of three basic categories: “We are really cool!” or “We are pretty average!” or “We are a freaking mess!” Once that statement is made, it is very hard to convince potential customers differently. This may sound like heresy to some, but a well-executed brand can even cover up for a weak service — at least for a little while. (At the very least, a strong brand buys you more tolerance for your mistakes.)

Mistake #2: They skimp on what it costs to build a brand.

Building a powerful brand takes time, skill and money. Too many pet business owners try to brand their new businesses (or re-brand their existing ones) over a single weekend. Saturday, they sip wine and think strategic “big” thoughts about their business. And then on Sunday, they go nuts with a CD of clip-art and a million Windows fonts. Believe me: in the end, your audience can see exactly what you invested in creating your brand. Just as bad as doing a bad D-I-Y job is hiring out your critical identity work to a $99-per-logo factory that doesn’t care one bit about what lasting impression your business will make.

Mistake #3: They don’t stick to strong brand guidelines.

Once you’ve established your brand style, stick to it. While it will be incredibly tempting to use a color or a font outside of your business’s usual style, doing this too often will negatively impact your customers’ perceptions. Customers see an

inconsistent brand as unreliable. This negative perception can be easily avoided by establishing a detailed style guide for your business and following it religiously. Stay disciplined!

Mistake #4: They build a brand and then let it stagnate.

If you’ve avoided Mistake #3 and maintained your brand guide lines for a period of time, eventually your cutting-edge identity will need refreshing. Logo artwork falls out of trend. Store signage fades and needs updating. Advertising campaigns run their course and need a new direction. (Even Met Life finally got rid of their famed Snoopy advertisements just a few months ago.) While the strongest brands might need only subtle changes over the long term, they are still in a constant process of changing and growing. Working with a knowledgeable pet industry designer can help you navigate this challenge and help your brand mature gracefully.

Mistake #5: They try to appeal to everyone.

To build the strongest possible brand, start by accepting the fact that you won’t appeal to everyone. The brand that connects most strongly with one type of customer is unlikely to connect as strongly with others. Don’t weaken your appeal and suck all the personality out of your brand by trying to reach everyone. Pick your niche and target customer, decide on your brand personality, and roll the dice!

MONICA CEVALLOS is founder and owner of Sniff Design Studio®; a small, award-winning graphic design boutique and pet blog that has catered exclusively to pet business professionals around the world since 2003. Contact Monica here.

 

Last but not least, if you are a pet business owner and/or manager you can get a FREE subscription of Pets+ Mag.  Pawsome!

 

 

13 Puppy Perils & Pearls Of The Fall Season – Pet Infographic

13 Puppy Perils & Pearls Of The Fall Season – Pet Infographic

Fall Has Arrived! Aroooo!

Hooray! It’s one the most favored time of year for us. This fall themed pet infographic find is perfect for the season.  What we love most about this infographic is that it is deliciously detailed, in addition to great design and sticking to using a fall color palette that all comes together perfectly. The icing on this pet infographic is that it also includes why fall one of the best time of year for your pet. So, come and dig it! And if you like – pin it!

13 puppy perils and pearls of the fall season pet infographic for sniff design pet blog

 

By the way, we also can create a custom pet infographic for your pet business needs – just give us a holler and howl at us with your details. We’re happy to lend a paw. Wanna see for yourself? Well come and sniff out this custom pet infographic we designed for PupCultuer Mag (select the last image to view it).

 

Sniff Design Studio Is Wild For WildWash

Sniff Design Studio Is Wild For WildWash

Okay, so it’s been a while since we last posted here on our blog. Things have been so hectic around here, it’s been hard to find time. But enough with the excuses! From now on, we’ll be making sure to post at least once a week. We’ll also be making a point to add some more ‘freebie’ goodies too! *ahem* – moving on…

A few week ago we received a very special delivery! One of our clients – award winning all natural pet shampoo manufacturer WildWash Co, UK sent us a gift set. You see, Sniff Design created their entire pet business brand, from their logo, packaging, label design and more! And since they are located in beautiful London, UK – it was the 1st time I got to see, hold and feel my work. Best of all, I can’t wait to use it on our little in-house dachshund, Mia. I’ll be sure to post some pics of her getting a bath *cough* (doggy torture), time using this fabulous pet product line.

One of the most exciting and fulfilling things in life as a designer, is to be able to see your completed work and simply know that you were a part of creating and implementing a professional and stylish brand for your client.  Are you in need of graphic design for your pet business? Well, take a moment to check out our work via our portfolio or, come and “like” Sniff Design on Facebook – where I enjoy showcasing our completed projects to date.

 

WildWash Pet Shamppo Gift to Sniff Design Studio
WildWash Pet Shampp Gift to Sniff Design Studio Image 2
WildWash Candle Gift to Sniff Design Studio