The Advantages Of Hiring A Graphic Designer Specializing in The Pet Industry – 5 Reasons Why

The Advantages Of Hiring A Graphic Designer Specializing in The Pet Industry – 5 Reasons Why

Congratulations! You are a burgeoning Petpreneur who is ready to take on the world – (ahem), the world of pets that is. You have a plan in action, a set of products or services ready to go. Professional training and/or working experience. So…now what? It’s time to find a designer. And not just any designer, but one who will understand your niche related business inside and out and who will be able to deliver the work with care and precision.

The sad truth is that such designers are often difficult to find because this often means that they can only endeavor a limited set of creative services with the aim to help make your business memorable; when what you really need is for it is to be REMARKABLE.

Here are 5 reasons why hiring a niche specific designer will pay off dividends for your pet related business.

1.)  They will be able to develop highly specific and compelling design(s) that will be appreciated by your target audience. Make your mark and bark!

The Advantage of Hiring-Pet Business Graphic Designer Reason 1

2.)  They will be up to date when it comes to creative and marketing related savvy tactics within your industry.

The Advantage of Hiring Pet Industry Graphic Designer Point 2

3.)  They will have close ties to the industry – they have their eyes and ears close to ground on the latest emerging trends.

The Advantage of Hiring Pet Business Graphic Designer Point 3

4).  Since they will have a shared love and passion for animals as you, they will never fail in creating a unique brand that will help make you stand out from the pack.

The Advantage of Hiring Pet Business Graphic Designer Point 4

5.)  They will NEVER tire of talking with their clients about all things pet/animal related. Which brings us back to reason #1.

The Advantage of Hiring Pet Business Graphic Designer Point 5

Last but not least, make sure to check out the portfolio of the considered designer. While many designers can design outside of what is in their portfolio and comfort zones, your main goal is to distinguish those whose portfolio will best represent your shared personality, passion and niche.

 

 

Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

We’re pleased to start off the new year with some exciting news! Sniff Design Studio® was asked to write an article for up and coming Pets+ Magazine, a premier pet business to business mag.

Given our past and current experience in pet business branding we had the pleasure of contributing an article explaining the importance of not only having good branding – but professional branding.

 

If you’d like download and read the article click on the following link:
Command Your Brand Business Article by SniffDesignStudio for Pets+ Mag.

Otherwise, you can read it here:

COMMAND YOUR BRAND
THESE ARE FIVE CRITICAL BRANDING MISTAKES THAT WAY TOO MANY PET BUSINESSES MAKE.

BRANDING is a critical element in the success of any business, big or small. When done well, it’s like offering a firm handshake to each and every potential client you meet. And when done badly, it’s like sticking your tongue out at the world. So why do so many people get it wrong? Let’s look at five of the biggest branding mistakes that too many pet professionals regularly make.

Mistake #1: They don’t understand the power of a brand.

Your store design, logo, signage and advertising are all a bold statement that you are making to everyone who sees it. Those potential customers are going to quickly boil down your statement and file it in one of three basic categories: “We are really cool!” or “We are pretty average!” or “We are a freaking mess!” Once that statement is made, it is very hard to convince potential customers differently. This may sound like heresy to some, but a well-executed brand can even cover up for a weak service — at least for a little while. (At the very least, a strong brand buys you more tolerance for your mistakes.)

Mistake #2: They skimp on what it costs to build a brand.

Building a powerful brand takes time, skill and money. Too many pet business owners try to brand their new businesses (or re-brand their existing ones) over a single weekend. Saturday, they sip wine and think strategic “big” thoughts about their business. And then on Sunday, they go nuts with a CD of clip-art and a million Windows fonts. Believe me: in the end, your audience can see exactly what you invested in creating your brand. Just as bad as doing a bad D-I-Y job is hiring out your critical identity work to a $99-per-logo factory that doesn’t care one bit about what lasting impression your business will make.

Mistake #3: They don’t stick to strong brand guidelines.

Once you’ve established your brand style, stick to it. While it will be incredibly tempting to use a color or a font outside of your business’s usual style, doing this too often will negatively impact your customers’ perceptions. Customers see an

inconsistent brand as unreliable. This negative perception can be easily avoided by establishing a detailed style guide for your business and following it religiously. Stay disciplined!

Mistake #4: They build a brand and then let it stagnate.

If you’ve avoided Mistake #3 and maintained your brand guide lines for a period of time, eventually your cutting-edge identity will need refreshing. Logo artwork falls out of trend. Store signage fades and needs updating. Advertising campaigns run their course and need a new direction. (Even Met Life finally got rid of their famed Snoopy advertisements just a few months ago.) While the strongest brands might need only subtle changes over the long term, they are still in a constant process of changing and growing. Working with a knowledgeable pet industry designer can help you navigate this challenge and help your brand mature gracefully.

Mistake #5: They try to appeal to everyone.

To build the strongest possible brand, start by accepting the fact that you won’t appeal to everyone. The brand that connects most strongly with one type of customer is unlikely to connect as strongly with others. Don’t weaken your appeal and suck all the personality out of your brand by trying to reach everyone. Pick your niche and target customer, decide on your brand personality, and roll the dice!

MONICA CEVALLOS is founder and owner of Sniff Design Studio®; a small, award-winning graphic design boutique and pet blog that has catered exclusively to pet business professionals around the world since 2003. Contact Monica here.

 

Last but not least, if you are a pet business owner and/or manager you can get a FREE subscription of Pets+ Mag.  Pawsome!

 

 

Sniff Design Studio Is Wild For WildWash

Sniff Design Studio Is Wild For WildWash

Okay, so it’s been a while since we last posted here on our blog. Things have been so hectic around here, it’s been hard to find time. But enough with the excuses! From now on, we’ll be making sure to post at least once a week. We’ll also be making a point to add some more ‘freebie’ goodies too! *ahem* – moving on…

A few week ago we received a very special delivery! One of our clients – award winning all natural pet shampoo manufacturer WildWash Co, UK sent us a gift set. You see, Sniff Design created their entire pet business brand, from their logo, packaging, label design and more! And since they are located in beautiful London, UK – it was the 1st time I got to see, hold and feel my work. Best of all, I can’t wait to use it on our little in-house dachshund, Mia. I’ll be sure to post some pics of her getting a bath *cough* (doggy torture), time using this fabulous pet product line.

One of the most exciting and fulfilling things in life as a designer, is to be able to see your completed work and simply know that you were a part of creating and implementing a professional and stylish brand for your client.  Are you in need of graphic design for your pet business? Well, take a moment to check out our work via our portfolio or, come and “like” Sniff Design on Facebook – where I enjoy showcasing our completed projects to date.

 

Pet Infographic Design: The Benefits For A Pet Business

Today’s online technology has become something of a visual buffet, containing delicious images and graphics that are not only beautiful and informative; but whose purpose easily serves as a means of quickly relaying info to a target audience. Take infographics and in this case; pet infographics – after all what better way to quickly and visually promote one’s pet business and/or facts regarding their business to a specific audience?

You see, infographics are more than just entertaining to view; they are a powerful marketing tool. They offer a tangible and measurable value when it comes to promoting your pet business. They serve as a highly influential tool to translate numbers, statistics, percentages and demographics by conveying the information through rich imagery. They are also something that can be easily be shared across various social medias outlets and will thus continue to grow your audience by keeping your pet business brand in the public’s view.

3 Tips For Maximum Sharability:

sniff design icon designMake the image embeddable in your pet business site or pet blog – allow users to take the image and easily place it on their own site or social network. Also, be sure to embed a link back to your own pet business site within the image so you still receive inbound links from these types of shares. ‘Furbulous’!!
sniff design icon design 2Use social sharing buttons – Surround your  pet related infographic with social sharing buttons that will allow visitors to easily Tweet, Pin, Facebook or share a link to your site on popular social networks. In other words – Make your mark and BARK!
sniff design icon design 3Be proactive – Get a head start on the viral effect and bring your infographic to your users. Tweet, Facebook, Pin, Google +1, or share your pet infographic on LinkedIn. And add your infographic to sites like StumbleUpon and Digg to help generate random traffic. Now that’s ‘pawsome’.
 
Oh! Do you find yourself in need of a pet related infographic for you pet business and/or any statistics regarding it but don’t have the time to design it? Collabtorate with Sniff Design Studio® and have us design one for you. We are really good at it. We ‘pawmise’.
 
In fact; here are two pet infographics we have already done and in collaboration with Pup Culture Magazine.

 

Dog Food Label Pet Infographic

Click on image to view the full size or to Pin it.

Pet Designed Infographic for Pupculture Magazine

 

Click on image to view the full size or to Pin it.