Congratulations! You are a burgeoning Petpreneur who is ready to take on the world – (ahem), the world of pets that is. You have a plan in action, a set of products or services ready to go. Professional training and/or working experience. So…now what? It’s time to find a designer. And not just any designer, but one who will understand your niche related business inside and out and who will be able to deliver the work with care and precision.
The sad truth is that such designers are often difficult to find because this often means that they can only endeavor a limited set of creative services with the aim to help make your business memorable; when what you really need is for it is to be REMARKABLE.
Here are 5 reasons why hiring a niche specific designer will pay off dividends for your pet related business.
1.) They will be able to develop highly specific and compelling design(s) that will be appreciated by your target audience. Make your mark and bark!
2.) They will be up to date when it comes to creative and marketing related savvy tactics within your industry.
3.) They will have close ties to the industry – they have their eyes and ears close to ground on the latest emerging trends.
4). Since they will have a shared love and passion for animals as you, they will never fail in creating a unique brand that will help make you stand out from the pack.
5.) They will NEVER tire of talking with their clients about all things pet/animal related. Which brings us back to reason #1.
Last but not least, make sure to check out the portfolio of the considered designer. While many designers can design outside of what is in their portfolio and comfort zones, your main goal is to distinguish those whose portfolio will best represent your shared personality, passion and niche.